Mindful Roasting™
Why is food from your grandma always better than food from a fancy chef?! Because she knows you, genuinely cares and puts her heart into nourishing the ones she cares about.
The roasting process has the single largest manmade impact on the bean anywhere else from seed to cup. This is the bean's rite of passage, the growing up moment, defining what it will be and what the journey to now has. A great deal of time, sweat, masterful diligence, and heart have gone into all the moments leading to right now. When you think of roasting on this scale you begin to see the pivotal importance of the active bond between master roaster and bean and why we take it so seriously.
To us, coffee is the manifestation of love and we utilize our roasting process as a meditative practice. In continuation and homage to Dr. Masaru Emoto’s powerful work regarding water, we are honored to introduce a concept we created in 2014 to honor Dr. Emoto’s work, #MindfulRoasting,
For each new roast, we attach a word of intention to our roaster. To this prescription, we ground our energy, ensuring we are connected to ourselves and the Dietrich roaster before us. Once centered, we focus our intent on the word of intention, rolling it around in our mind and connecting it to the resonant meaning of the activated word. Once we can feel the rhythm of our breath and the frequency of our intent, we connect to the humming flame, sync pace, and create flow. Once we feel physically and mentally dialed in, we begin actively tailoring each bean, giving voice to its journey and setting the perfect tone for its destiny.
Upon completion, we hand-scribe your intention onto your bag. Sealing the through line and cementing the full circle of the act.
Some of our favorite activated words are:
confidence
vision
prosperity
love
joy
intuition
freedom
endurance
peace
clarity
unity
heart
strength
Have a favorite intention?
Submit your active word of intent to asone@consciousbean.com
If we select it, we’ll send you a free bag of beans with your word!