Cart 0
Cart 0

conscious

Coffee

Journey

Coffee growing on a hillside.jpg
Focus on the journey. Joy is not found in finishing an activity, but doing it.
— Greg andrew

This coffee club is as much an exploration of delicious coffee as a journey of self discovery. With the conscious coffee journey, we get to know you, your morning ritual, and learn all aspects of your palette. We combine the data science, together with our hand curated personal pairing program, artfully combining these details to begin sourcing rare, specialty micro-lots especially for you. After sourcing a coffee tailored to your tastes, we custom roast your beans specifically for your personal brew method to further pull out the attributes you enjoy most, and dial you in with a customized brew ratio for a one of a kind coffee club that is sure to awaken all you love about coffee. Pricing starts at 65$ for a single pound custom sourced on your behalf and decreases progressively up to 5p for 200$.

Your Program Includes

Women in Ethiopia hand sorting red ripe coffee cherries on a yellow tarp

Women in Ethiopia hand sorting red ripe coffee cherries on a yellow tarp

Personalized Origin Pairing

We combine our unique algorithm and hand curated personalized pairing process to connect you to a glimpse of beauty that's perfect for you. We explore the range of desirable attributes, refrained within the perimeters you enjoy most, ensuring every new delivery is the most delicious cup ever.

Origin Details, Variety Speicifics, and Cupping Flavor Notes

With each delivery we send all you want to know about your bean so you are fully connected to your cups orgin. We detail the farm, coop, or washing station, bean variety, soil type, elevation, notes about the region and variety, and our thoughts on what makes that bean so special. We also include flavor notes from our cuppings to expand your perception, and begin to sync your palette with our sourcing team and master roaster.


Coffee roaster with beans cooling.

Coffee roaster with beans cooling.

Personalized Roast Profile Tailored To Your Brew Method

Each bean variety and region of origin has a range in which it likes to be roasted. Each method has a roast for which it is optimally suited. Each palette has attributes it enjoys most. We custom roast your bean especially for your brew method, the bean's origin, and your palette. This creates a more tailored flavor profile during extraction, a personally superior cup, and more room "to play" with your brew method.

Mindfully Roasted and Infused with Intention

Roasting coffee is an alchemy, both literally and philosophically. An intimate relationship between master roaster and bean. To maximize the value of this energetic exchange, we prescribe a word of intention to each roast. We use this to ground ourselves, and direct our focus while roasting, infusing elements that can only come from the heart. We then hand write the word on your bag to complete the throughline. Learn more about our Mindful Roasting process


Ground coffee in a pour over coffee maker

Ground coffee in a pour over coffee maker

Personalized Brew Ratio

Based on roast and origin, beans will have preferred brewing methods as well as a preferred range within that method. We dial in a your personal brewing ratio specific to your brew method and the flavor profiles you desire. It's like having your own on call barista every morning!

With Ongoing Support and Guidance

As your journey progresses, we grow with you. We're always available to answer questions, guide your skill development in your brewing practices and coffee rituals, and keep your personalized ratio current for your changes of method and equipment. We even send you challenges and thoughts for evolving your practice.


A white truck with a sticker on the gas tank saying “powered by coffee”

A white truck with a sticker on the gas tank saying “powered by coffee”

Priority Shipped the Day We Roast

For most brew methods and origins, 3-5 days is the optimal aging time for freshly roast coffee (espresso likes longer) To ensure not a beautiful second is wasted we cover the cost of priority shipping within the 24 hours of roasting so your bean arrives just as it's becoming ready.

We Adjust With You

Easily adjust your shipping location to meet you at your vacation home. Pause your subscription while you're out of the country. Or increase your order for the family coming into town. Whatever your need, you can easily adjust your settings and we're here to coordinate details that need that extra personal touch.


A black gift box with a gold bow

A black gift box with a gold bow

Sharing Is Caring

We will ship up to 4 half pounds of beans on your behalf ever year. Complete with origin notes, and a beautiful hand written card showcasing your personal note (and awesomeness). So go on, spread the love.